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Our pledge    natural ingredients with a focus on scalp health

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Spring into healing

Scalp and Hair Care Bundles Available

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Shop Our Bestsellers

Check out some of our highest rated hair care products and see the difference of using natural plant-based remedies in your hair routine!

"The #bestever..."

"My hair not only feels clean, but smells amazing! Add in the other Safo line and BAM!!! My hair is growing and it feels soft, healthy and smells good!"

Tiffany Hoston

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Find Your Roots

Give our natural, plant based hydration products a try today!

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ABOUT Dr. ELLANA

The Founder

This brand is not just a collection of products; it's a testament to the power of marrying tradition with science to achieve true well-being. I embarked on a journey to create a brand rooted in my Southern family traditions that have stood the test of time. Drawing on these timeless traditions and incorporating herbal ingredients, I formulated products designed to deliver tangible results for our customers. My goal is to guide everyone back to their roots, fostering a healthier scalp and promoting robust hair growth.
our story

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Dermatologist Tested

Our pledge  our products will be made with natural ingredients with a focus on sustainability