The Latest
Let's Talk About Wash Day!!
Wash day, wash day, wash day, what more can I say? Getting mentally prepared and making sure you have all of your products to start is just the beginning. It...
Let's Talk About Wash Day!!
Wash day, wash day, wash day, what more can I say? Getting mentally prepared and making sure you have all of your products to start is just the beginning. It...
What is the CROWN Act?
There have been multiple instances in recent years of students being suspended or otherwise disciplined for their natural or protective styles. It was this fact that prompted a coalition...
What is the CROWN Act?
There have been multiple instances in recent years of students being suspended or otherwise disciplined for their natural or protective styles. It was this fact that prompted a coalition...
Ancient Rituals & Routines
Anyone who has watched the entire television miniseries “Roots” by Alex Haley would have gotten a glimpse into the history and evolution of African, African American and Black hair. In...
Ancient Rituals & Routines
Anyone who has watched the entire television miniseries “Roots” by Alex Haley would have gotten a glimpse into the history and evolution of African, African American and Black hair. In...
The history of hair: Black history month
What is the history of African American hair? Since it is Black History month, let's explore and embrace our roots. In early African civilizations, hairstyles could indicate a person's family...
The history of hair: Black history month
What is the history of African American hair? Since it is Black History month, let's explore and embrace our roots. In early African civilizations, hairstyles could indicate a person's family...
How to Repair Gut Health to Reduce Hair Loss
So, what CAN you do to stop hair loss in its tracks and start growing healthier hair that just gets better over time? Is it even possible to do? The...
How to Repair Gut Health to Reduce Hair Loss
So, what CAN you do to stop hair loss in its tracks and start growing healthier hair that just gets better over time? Is it even possible to do? The...
Why CBD Hair Moisturizer Is an Absolute Must-Have
Safo’s philosophy is all about true healing – our mission is to keep your head happy and healthy from root to tip! In case you missed it, we recently did...
Why CBD Hair Moisturizer Is an Absolute Must-Have
Safo’s philosophy is all about true healing – our mission is to keep your head happy and healthy from root to tip! In case you missed it, we recently did...
Our History And Culture
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What I Wish I Knew About Graying: Embracing the...
Aging is a natural and inevitable part of life, and with it comes a myriad of changes, one of which is the graying of hair. While many people embrace their...
What I Wish I Knew About Graying: Embracing the...
Aging is a natural and inevitable part of life, and with it comes a myriad of changes, one of which is the graying of hair. While many people embrace their...
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Understanding Premature Graying: Causes, Myths,...
Hair has always played a significant role in our self-expression and identity. It's often one of the first things people notice about us. As we age, it's natural for our...
Understanding Premature Graying: Causes, Myths,...
Hair has always played a significant role in our self-expression and identity. It's often one of the first things people notice about us. As we age, it's natural for our...
Our Products
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Embracing the Roots: Hair Care Rituals in Afric...
Hair care has always been a significant aspect of cultural identity, and African cultures boast a rich tapestry of rituals and traditions centered around maintaining and celebrating natural hair. Here,...
Embracing the Roots: Hair Care Rituals in Afric...
Hair care has always been a significant aspect of cultural identity, and African cultures boast a rich tapestry of rituals and traditions centered around maintaining and celebrating natural hair. Here,...
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The FDA's Latest Stand on Hair Straighteners an...
In recent years, the beauty industry has witnessed an upsurge in the popularity of hair straighteners and smoothing products, catering to the diverse hair care needs of consumers. However, concerns...
The FDA's Latest Stand on Hair Straighteners an...
In recent years, the beauty industry has witnessed an upsurge in the popularity of hair straighteners and smoothing products, catering to the diverse hair care needs of consumers. However, concerns...
Social Impact
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Groundbreaking Harvard Research Exposes the Tox...
In an era when self-care and beauty have become integral parts of our daily routines, the significance of using safe and non-toxic hair care products cannot be overstated. Melissa Chan,...
Groundbreaking Harvard Research Exposes the Tox...
In an era when self-care and beauty have become integral parts of our daily routines, the significance of using safe and non-toxic hair care products cannot be overstated. Melissa Chan,...
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Protective Styles
Have you ever noticed that when some Black women are preparing for vacation one of the first things on their list is getting their hair braided? Or when a sister...
Protective Styles
Have you ever noticed that when some Black women are preparing for vacation one of the first things on their list is getting their hair braided? Or when a sister...
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Unlocking the Secrets: The Benefits of Fenugree...
When it comes to natural remedies for hair care, fenugreek, an ancient herb with a long history of medicinal use, stands out as a powerhouse ingredient. Known for its myriad...
Unlocking the Secrets: The Benefits of Fenugree...
When it comes to natural remedies for hair care, fenugreek, an ancient herb with a long history of medicinal use, stands out as a powerhouse ingredient. Known for its myriad...
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Tips for Preserving and Protecting Your Hair Du...
If you are anything like me, workouts are important and essential to my overall wellbeing (spiritual, physical and mental). So, maintaining healthy and vibrant hair after work outs is als...
Tips for Preserving and Protecting Your Hair Du...
If you are anything like me, workouts are important and essential to my overall wellbeing (spiritual, physical and mental). So, maintaining healthy and vibrant hair after work outs is als...
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Unveiling the True Essence of Clean Beauty: Cha...
In recent years, the beauty industry has witnessed a significant shift in consumer preferences, with a growing demand for products that not only enhance one's appearance but also prioritize health...
Unveiling the True Essence of Clean Beauty: Cha...
In recent years, the beauty industry has witnessed a significant shift in consumer preferences, with a growing demand for products that not only enhance one's appearance but also prioritize health...
