Dr.Ellana
At the heart of Safo Hair is a deeply personal story, one that has profoundly shaped my mission and passion for creating safer, more effective haircare solutions. In addition to being the founder of Safo, I’m also an ER physician, where I’ve dedicated my career to helping others through some of their most critical health challenges. However, my own personal health journey made me realize how important it is to care for ourselves holistically, especially when it comes to what we put on and in our bodies.
I set out on a mission to create the product I needed—a haircare line that offers a holistic approach to wellness, addressing scalp and hair health while being free of harmful and toxic ingredients that contribute to a variety of health issues, including cancers and reproductive challenges.
As an ER physician, I’m committed to helping people live healthier, fuller lives, and I wanted to bring that same level of care and attention to my haircare line. Safo Hair offers a holistic approach to hair