The Latest
Holiday Gifts People With Natural Hair Will Love
Safo's in the business of making hair dreams come true! Today, we're rounding up our top 4 gift picks for people with natural hair, from CBD scalp serum to the prettiest satin...
Holiday Gifts People With Natural Hair Will Love
Safo's in the business of making hair dreams come true! Today, we're rounding up our top 4 gift picks for people with natural hair, from CBD scalp serum to the prettiest satin...
Unhealthy or Healthy Hair
As we age our body undergoes a variety of natural changes. This includes changes to our hair and scalp. We expect our hair to gradually grey, and grey hair tends...
Unhealthy or Healthy Hair
As we age our body undergoes a variety of natural changes. This includes changes to our hair and scalp. We expect our hair to gradually grey, and grey hair tends...
6 Tips for Growing Longer hair, 4C Hair
Introduction Having long, natural hair is one of the most exciting hair transitions that there is. Though coloring, weaves, wigs, and other hairstyle displays are beautiful, having naturally long hair...
6 Tips for Growing Longer hair, 4C Hair
Introduction Having long, natural hair is one of the most exciting hair transitions that there is. Though coloring, weaves, wigs, and other hairstyle displays are beautiful, having naturally long hair...
The Benefits of Plant-Based Clarifying Shampoo
An effective way to remove product build-up for healthier hair. Is your mane feeling weighed down, greasy and uncooperative? Sounds like it needs a little TLC. All it takes is...
The Benefits of Plant-Based Clarifying Shampoo
An effective way to remove product build-up for healthier hair. Is your mane feeling weighed down, greasy and uncooperative? Sounds like it needs a little TLC. All it takes is...
Black-Owned CBD Companies to Shop and Support
A round-up of trailblazing brands you need to know about. In 2020, it was estimated that only 4.3% of cannabis businesses are Black-owned. For far too long, there’s been a...
Black-Owned CBD Companies to Shop and Support
A round-up of trailblazing brands you need to know about. In 2020, it was estimated that only 4.3% of cannabis businesses are Black-owned. For far too long, there’s been a...
Clarifying Shampoos & Why They Matter
Regularly deep cleaning your hair will allow for optimal scalp health. But what does deep cleaning really mean? It means removing all residue from products you have used and selecting...
Clarifying Shampoos & Why They Matter
Regularly deep cleaning your hair will allow for optimal scalp health. But what does deep cleaning really mean? It means removing all residue from products you have used and selecting...
Our History And Culture
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What I Wish I Knew About Graying: Embracing the...
Aging is a natural and inevitable part of life, and with it comes a myriad of changes, one of which is the graying of hair. While many people embrace their...
What I Wish I Knew About Graying: Embracing the...
Aging is a natural and inevitable part of life, and with it comes a myriad of changes, one of which is the graying of hair. While many people embrace their...
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Understanding Premature Graying: Causes, Myths,...
Hair has always played a significant role in our self-expression and identity. It's often one of the first things people notice about us. As we age, it's natural for our...
Understanding Premature Graying: Causes, Myths,...
Hair has always played a significant role in our self-expression and identity. It's often one of the first things people notice about us. As we age, it's natural for our...
Our Products
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Embracing the Roots: Hair Care Rituals in Afric...
Hair care has always been a significant aspect of cultural identity, and African cultures boast a rich tapestry of rituals and traditions centered around maintaining and celebrating natural hair. Here,...
Embracing the Roots: Hair Care Rituals in Afric...
Hair care has always been a significant aspect of cultural identity, and African cultures boast a rich tapestry of rituals and traditions centered around maintaining and celebrating natural hair. Here,...
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The FDA's Latest Stand on Hair Straighteners an...
In recent years, the beauty industry has witnessed an upsurge in the popularity of hair straighteners and smoothing products, catering to the diverse hair care needs of consumers. However, concerns...
The FDA's Latest Stand on Hair Straighteners an...
In recent years, the beauty industry has witnessed an upsurge in the popularity of hair straighteners and smoothing products, catering to the diverse hair care needs of consumers. However, concerns...
Social Impact
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Groundbreaking Harvard Research Exposes the Tox...
In an era when self-care and beauty have become integral parts of our daily routines, the significance of using safe and non-toxic hair care products cannot be overstated. Melissa Chan,...
Groundbreaking Harvard Research Exposes the Tox...
In an era when self-care and beauty have become integral parts of our daily routines, the significance of using safe and non-toxic hair care products cannot be overstated. Melissa Chan,...
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Protective Styles
Have you ever noticed that when some Black women are preparing for vacation one of the first things on their list is getting their hair braided? Or when a sister...
Protective Styles
Have you ever noticed that when some Black women are preparing for vacation one of the first things on their list is getting their hair braided? Or when a sister...
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Unlocking the Secrets: The Benefits of Fenugree...
When it comes to natural remedies for hair care, fenugreek, an ancient herb with a long history of medicinal use, stands out as a powerhouse ingredient. Known for its myriad...
Unlocking the Secrets: The Benefits of Fenugree...
When it comes to natural remedies for hair care, fenugreek, an ancient herb with a long history of medicinal use, stands out as a powerhouse ingredient. Known for its myriad...
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Tips for Preserving and Protecting Your Hair Du...
If you are anything like me, workouts are important and essential to my overall wellbeing (spiritual, physical and mental). So, maintaining healthy and vibrant hair after work outs is als...
Tips for Preserving and Protecting Your Hair Du...
If you are anything like me, workouts are important and essential to my overall wellbeing (spiritual, physical and mental). So, maintaining healthy and vibrant hair after work outs is als...
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Unveiling the True Essence of Clean Beauty: Cha...
In recent years, the beauty industry has witnessed a significant shift in consumer preferences, with a growing demand for products that not only enhance one's appearance but also prioritize health...
Unveiling the True Essence of Clean Beauty: Cha...
In recent years, the beauty industry has witnessed a significant shift in consumer preferences, with a growing demand for products that not only enhance one's appearance but also prioritize health...
